The South Jersey Transportation Planning Organization (SJTPO), in partnership with Cumberland County, and the Cities of Vineland, Millville and Bridgeton, developed a Bicycle and Pedestrian Safety Action Plan for Cumberland County. Bicycle and pedestrian safety is a pressing issue. The county has high bicycle and pedestrian volumes, and an unacceptably high number of crashes – 65% of bicycle and pedestrian crashes were injury crashes, and 5% were fatal. The goal of the Cumberland County Bicycle and Pedestrian Safety Action Plan is to advance multiple bicycle and pedestrian safety projects on county and local roadways, within Vineland, Millville, and Bridgeton. The Cumberland County Bicycle and Pedestrian Safety Action Plan:
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- Prioritizes locations with the greatest bicycle and pedestrian safety needs
- Develops crash and speed reduction strategies
- Prepares bicycle and pedestrian projects for New Jersey’s Local Safety Program
By employing a strategic, data-driven, and community-driven approach to project identification and advancement, the Cumberland County Bicycle and Pedestrian Safety Action Plan serves as a model for improving bicycle and pedestrian safety in the South Jersey region.
Why Vineland, Millville, and Bridgeton?
Vineland, Millville, and Bridgeton contain over two-thirds of the county’s 157,000 residents, with the remainder of the county dominated by less populated farmland or woodlands. The rural nature of the county, combined with an abundance of natural resources and preserved land, tends to concentrate walking and biking trips within the three cities – 91% of bicycle and pedestrian crashes are concentrated in the county’s three urban centers.
Bike and pedestrian: Crashes, fatalities, and injuries (2012-2016)

Learn More
This outreach video was created to provide background on bicycle and pedestrian statistics within the focus area as well as to detail the steps of the project, including having residents partake in the selection of project locations and safety countermeasures.
Based on public outreach conducted in 2018-2019 and the analysis of crash data, Irving Avenue and Atlantic Street in Bridgeton have been identified as unsafe corridors for bicycles and pedestrians.
BRIDGETON – Irving Avenue

BRIDGETON – Atlantic Street

To reduce crashes and improve safety, SJTPO is proposing a series of bicycle and pedestrian safety improvements on these corridors.
Based on public outreach conducted in 2018-2019 and the analysis of crash data, High Street and 3rd Street/Wheaton Avenue in Millville have been identified as unsafe corridors for bicycles and pedestrians.
MILLVILLE – High Street

MILLVILLE – 3rd Street/Wheaton Avenue

To reduce crashes and improve safety, SJTPO is proposing a series of bicycle and pedestrian safety improvements on these corridors.
Based on public outreach conducted in 2018-2019 and the analysis of crash data, East Avenue in Vineland has been identified as an unsafe corridor for bicycles and pedestrians.
VINELAND – East Avenue

To reduce crashes and improve safety, SJTPO is proposing a series of bicycle and pedestrian safety improvements on these corridors.
Safety Toolbox
The videos describe potential countermeasures that could be implemented to enhance/improve safety. Please note that these videos have been included as a reference and that not all these countermeasures will be implemented in Vineland, Millville, and Bridgeton.
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